Lead Customer Care Team
Jasmin McKee
Operations Team & Product Lead
Jasmin is our Operations Team & Product Lead, boasting an impressive background in financial services. With several years of industry experience at a leading UK bank, she brings a wealth of knowledge, insight, and expertise to her role.
Jasmin is particularly skilled in managing interactions with vulnerable customers, combining her deep understanding of their needs with a genuine passion for helping people. Her dedication ensures that both our customers and her team receive an incredibly knowledgeable, compassionate, and supportive service, making her an invaluable asset to the company.
Will Goodenough
Senior Operations Specialist
Will is dedicated to providing outstanding customer support, helping Sibstar customers with their queries and ensuring they get the assistance they need. With a problem-solving mindset and a keen eye for detail, he works tirelessly to make sure every customer receives clear, helpful, and compassionate support.
Will users his four years of financial services experience and ten years of customer service experience to answer questions, troubleshoot issues, and guide customers through Sibstar’s features. Will is committed to making the customer experience as smooth and stress-free as possible. His dedication to service and friendly approach make him a valued member of the team.
Winter
Chief Morale Woofficer
Winter brings a pawsitively delightful background in squirrel chasing, peanut butter connoisseurship, and expert cuddle mechanics, with 8 years of experience in optimising nap time strategies. Her keen instincts for howling at the most inconvenient moments ensure effective communication and boundless enthusiasm for both humans and fellow furry friends.
Passionate about tail-wagging and park adventures, Winter is thrilled to be the team’s official mascot, dedicated to boosting morale. She looks forward to leveraging her skills to enhance the overall experience for everyone.
Senior Leadership Team
Jayne Sibley
Co Founder & CEO
The idea of Sibstar is born from Jayne’s experiences of caring for her parents, both of whom are living with dementia. She is an expert brand strategist and marketing professional with more than 20 years of experience.
From leading teams in large corporations to running small companies, her experience and clarity of vision is the driving force behind this start-up.
Marty Orton
Co Founder & Commercial Director
A passionate champion of innovation and co-creation, Marty is an award-winning entrepreneur with over 16 years’ experience heading up specialist agency teams.
His work has addressed some of the biggest social issues facing people in the UK today, and he brings invaluable expertise in delivering social impact alongside commercial success.
Dave Joyce
COO
Dave brings a wealth of real world experience of building venture-backed businesses in the payments, fintech and software industries.
An advocate for keeping it simple and ensuring everyone has clear lines of sight, Dave’s passion is turning strategy into execution - making it happen - supporting businesses to scale, building enduring capability and implementing strategies to make the most of the talent at its fingertips.
Olga Sapunova
Technical Project Director
As Sibstar’s Technical Project Director, Olga is responsible for overseeing all technical aspects of the Sibstar app and future products. She plays a central role in product development, working closely with third-party solution providers. Olga also provides first-line technical support, fostering collaboration between Sibstar’s internal teams and external partners to ensure the execution of projects. Before joining Sibstar, Olga spent 16 years working at Banncore, first as an Assistant Project Manager and later as Vice President of Technology.
Simon Stokes
CCO
With more than 25 years’ experience in commercial and general management positions within financial services and tech, Simon has played a key role in driving strong revenue growth and business performance across a range of global markets.
Simon is an advocate for bringing greater diversity and balanced leadership to organisations within the FinTech sector being a speaker and mentor with Europe’s largest payments conferences.
Will Crick
Technical & Product Advisor
Will is passionate about building forward thinking technology with purpose. Ex-ESRI, Amazon Prime Video and now with Kaluza (Ovo Energy), he has been building user-focused applications for 20+ years.
Will brings sector-leading expertise in building AI applications for enhancing Customer Service productivity and efficacy.
He has authored predictive landslide algorithms for the Himalayas, coded mobile applications for disaster response and designed new platforms to enable developers to innovate.
Siobhan Moore
Legal & Compliance
Siobhan is a senior commercial lawyer, specialising in working with businesses that provide, receive and/or play a role in delivering niche payment solutions.