Customer Care Team

Jasmin McKee

Operations Team & Product Lead

Jasmin is our Operations Team & Product Lead, boasting an impressive background in financial services. With several years of industry experience at a leading UK bank, she brings a wealth of knowledge, insight, and expertise to her role.

Jasmin is particularly skilled in managing interactions with vulnerable customers, combining her deep understanding of their needs with a genuine passion for helping people. Her dedication ensures that both our customers and her team receive an incredibly knowledgeable, compassionate, and supportive service, making her an invaluable asset to the company.

Theresa Ledua

Senior Operations Specialist

Theresa is a dynamic professional with a robust background in legal and compliance, customer service, and employee relations. Known for a strong work ethic and a passion for tackling new challenges, Theresa thrives in environments where she can contribute to meaningful change. She brings a unique blend of expertise and a customer/client-centric approach to every role.

Passionate about growth and expansion, Theresa is thrilled to join a company dedicated to helping others. She looks forward to leveraging her skills to create innovative solutions that enhance the customer experience while promoting a collaborative team culture.

Sian Hardy

Operations Specialist

Sian has built an outstanding portfolio in Customer Services, with over a decade of experience working in the financial services industry. Her extensive background has allowed her to develop exceptional skills in delivering high-quality customer care, making her an integral part of our team.

“What I particularly enjoy about being part of the Sibstar team is the opportunity to help people, especially during times when they may need a guiding hand,” Sian shares. Her compassionate approach to customer service is deeply influenced by personal experience. Like many on our team, Sian has had a loved one living with dementia, which gives her a unique and empathetic perspective.

Emily Macdonald

Operations Specialist

Emily brings over 10 years of expertise in customer service and an impressive 20 years in the theatre industry. With a deep understanding of audience engagement and communication, Emily excels at creating memorable experiences for our customers.

Passionate about building connections, Emily is excited to embark on this new chapter in FinTech, where she aims to merge her creative background with innovative customer solutions. Her warm approach and commitment to excellence ensure that both customers and team members feel valued and supported.

Winter

Chief Morale Woofficer

Winter brings a pawsitively delightful background in squirrel chasing, peanut butter connoisseurship, and expert cuddle mechanics, with 8 years of experience in optimising nap time strategies. Her keen instincts for howling at the most inconvenient moments ensure effective communication and boundless enthusiasm for both humans and fellow furry friends.

Passionate about tail-wagging and park adventures, Winter is thrilled to be the team’s official mascot, dedicated to boosting morale. She looks forward to leveraging her skills to enhance the overall experience for everyone.

Operations & Management

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Jayne Sibley

Co Founder & CEO

The idea of Sibstar is born from Jayne’s experiences of caring for her parents, both of whom are living with dementia. She is an expert brand strategist and marketing professional with more than 20 years of experience.

From leading teams in large corporations to running small companies, her experience and clarity of vision is the driving force behind this start-up.

Marty Orton

Co Founder & Commercial Director

A passionate champion of innovation and co-creation, Marty is an award-winning entrepreneur with over 16 years’ experience heading up specialist agency teams.

His work has addressed some of the biggest social issues facing people in the UK today, and he brings invaluable expertise in delivering social impact alongside commercial success.

Dave Joyce

COO

Dave brings a wealth of real world experience of building venture-backed businesses in the payments, fintech and software industries.

An advocate for keeping it simple and ensuring everyone has clear lines of sight, Dave’s passion is turning strategy into execution - making it happen - supporting businesses to scale, building enduring capability and implementing strategies to make the most of the talent at its fingertips.

Olga Sapunova

Technical Project Director

As Sibstar’s Technical Project Director, Olga is responsible for overseeing all technical aspects of the Sibstar app and future products. She plays a central role in product development, working closely with third-party solution providers. Olga also provides first-line technical support, fostering collaboration between Sibstar’s internal teams and external partners to ensure the execution of projects. Before joining Sibstar, Olga spent 16 years working at Banncore, first as an Assistant Project Manager and later as Vice President of Technology. 

Simon Stokes

CCO

With more than 25 years’ experience in commercial and general management positions within financial services and tech, Simon has played a key role in driving strong revenue growth and business performance across a range of global markets.

Simon is an advocate for bringing greater diversity and balanced leadership to organisations within the FinTech sector being a speaker and mentor with Europe’s largest payments conferences.

Will Crick

Technical & Product Advisor

Will is passionate about building forward thinking technology with purpose. Ex-ESRI, Amazon Prime Video and now with Kaluza (Ovo Energy), he has been building user-focused applications for 20+ years.

Will brings sector-leading expertise in building AI applications for enhancing Customer Service productivity and efficacy.

He has authored predictive landslide algorithms for the Himalayas, coded mobile applications for disaster response and designed new platforms to enable developers to innovate.

Siobhan Moore

Legal & Compliance

Siobhan is a senior commercial lawyer, specialising in working with businesses that provide, receive and/or play a role in delivering niche payment solutions.